Music for cows

July 29, 2011 § Leave a comment

This is a brilliant campaign!

The concept of bottled milk to promotte the concert hall came from the idea of classical music being good for yielding cows’ milk. The company played music, that was to be performed at the year’s concert series, to the cows and bottled the milk from this experiment. The ad agency took the package design and ad concept to the next level with this idea in mind. The music note serves as a label for the bottles and also provides information regarding the concert.

Excellent idea in my opinion.

season 20102011 concertmilk large 95180

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