July 28, 2011 § Leave a comment
I’ve had only the worst experience with anything Sony. But this ad is very well designed. I like the horizontal alignment of the elements (type and images) and there is an obvious use of a consistent grid system across the campaign. This helps in creating a consistent campaign that is highly recognizable and relates to one ad from another. The colour palette is very similar to the Sony brand itself. The ad isn’t all that exciting but it is well designed.