Scary stats pretty design

July 21, 2011 § Leave a comment

Wooo!! Yaaah India. I had no idea the great stuff that was coming from my mother land until now. Lotso talent.

These series of posters/ads are very well designed. They use effective graphics to convey the stats in a dramatic and effective way. The typography is handled really well, there is a good contrast between the weights and sizes. The colour palette in each ad is used to complement the subject matter, which works well.

Overall, a great campaign by BBDO India.

sea level





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