July 20, 2011 § Leave a comment
This campaign has a BOUNTY of genius ideas. The image is intriguing.. some people might not get the idea at first glance but upon further inspection they will realize that the liquid is contained by the paper towel. Its cheeky and effective. And by keeping the design simple the ad in my opinion has more visual impact and does not confuse the audience.
Kudos goes to Publis Agency in Dallas.