knocked out of the park
July 15, 2011 § Leave a comment
Ok maybe I’m becoming obsessed with package design.
This design uses a knockout in their design, and I have to say, in my opinion it is handled really well. Simple concept enhanced by clever design. It makes sense to show the actual oil in the bottle as the droplet graphic. So the knockout works well for this reason. Also makes it cost effective since there is only one ink being used.