June 28, 2011 § Leave a comment
Simple and effective advertising gets the message across better than the ones with all the bells and whistles. I’ve seen this painted hand thing done in many contexts but this has to be the first time I’m seeing it in an advertisement. The blue background emphasizes the ocean and beach imagery that is often related with the idea of Jamaica and vacationing at the beach. So the colour palette is defintely chosen to enhance the meaning. Over all a successful ad in my opinion.