illusion

June 17, 2011 § Leave a comment

I stared at this logo forever and saw things I’ve never seen before. okay maybe not. But its a clever use of the AV pair of letters. Taking advantage of the unique kearning features of the two letters that are essentially reverse shapes of each other, this logo is a sucessful in creating a unique identity. The use of one colour is effective and simple and the font used below the logo mark does not over shadow the word mark itself.

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