oodles of noodles

May 30, 2011 § Leave a comment

I find ambient advertising to be much more effective in capturing the viewers attention. This particular ad campain for cup noodles’ low calorie product is a good example of successful ambient advertising. The visual works effectively in delivering the message and attempts to convince the audience of its low cal weight loss benefits by exaggerating the visual.

The ad was created by Korean ad agency, Adrich under creative director, Eun Myung Hee.

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