tea time

May 25, 2011 § Leave a comment

Excellent ad that does a direct comparision of product to nature to create emphasis on the flavour and characteristics of the product itself. A strong and direct relationship is created with the right half of the composition by a single stroke and cut out triangular shapes that are the same colour and texture of the image to the right. The stroke and triangular shapes also help create a sense of direction and lead our eye from one side of composition to another.

Design, tazo, baker

Campaign designed by Vanessa Carni Baker from Nashville.


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