tea time

May 25, 2011 § Leave a comment

Excellent ad that does a direct comparision of product to nature to create emphasis on the flavour and characteristics of the product itself. A strong and direct relationship is created with the right half of the composition by a single stroke and cut out triangular shapes that are the same colour and texture of the image to the right. The stroke and triangular shapes also help create a sense of direction and lead our eye from one side of composition to another.

Design, tazo, baker

Campaign designed by Vanessa Carni Baker from Nashville.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading tea time at I Must.

meta

%d bloggers like this: