this blows, big bubbles

May 21, 2011 § Leave a comment

Clever is the word for this ad. I’ve always wondered what the inside of a hubba bubba bubble looks like. This ad delivers the message very effectively with using only visuals. The hierarchy however in the caption is still apparent because of its placement and size. By isolating the caption and the product packaging, our eye is drawn to it first. The colour used in the ad makes a visual association with the product being advertised.

Over all a very successful campaign in my opinion.


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