Hey man

May 19, 2011 § Leave a comment

Nothing like a big piece of meat to represent manliness.

IF I were a dude, I would definitely be into this book. Not only because it has a hunk of meat on it, but because the type faces and textures scream masculine. I think the book cover incorporates the perfect styles of type and imagery for the demographic that it is geared towards. There is contrast in the type faces with different cuts, weights, sizes and styles. The display type stands out against the head lines. There is clear hierarchy in the text used because of the varying cuts used int he design.

I would eat that steak and buy this book. Design well done.


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