omg wtf sct!!

May 16, 2011 § Leave a comment

For 15 weeks last semester I played a love hate game with squares, circles, and triangles and I never wanted to see them again.

They have come back to haunt me.

This packaging for AIAIAI’s Track headphones implements these shapes to create a well designed composition in ways I now understand thanks to the SCT project from last year. The triangular shapes create direction, the rectangular bars create a sense of a base and also help the triangles appear more directional. The circles add an interesting contrast element to the other two edgy shapes. The layout works on a grid system, which gives the design a texture, and at the same time makes it appear structured.

Well done SCTs, you’ve proven your worth.


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