look again

May 12, 2011 § Leave a comment

who doesn’t want to look like hamlet?

I suppose that is the look Lithuania based Love Agency was going for. This series of print ads were designed by Love with the idea of the reader taking on the persona of the characters within the book.

I think the campaign uses a clever and well executed concept. Humor, in my opinion, is the best way to connect with an audience. With the added interactivity between the product and the client helps elevate the concept of this ad even further.

The simple layout, colours and design of the ad doesn’t confuse the audience with flashy and distracting elements. The consistent use of neutral tones through out the range of all of the ads helps unify the campaign. There is an obvious hierarchy between the user, the message and the product with variances in scale.

In conclusion, I’m glad I looked. If you want to look as well.. here is the link. http://www.loveagency.lt/en/mint-vinetu-become-someone-else

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