fruits of labour

May 12, 2011 § Leave a comment

Here is a witty and pretty package design by a design student, Yunyeen Yong, for a fictional company, Jooze.

The concept of this package design is clever and functional. The graphics on the package make it easier to tell the flavour and the flat edges help the box stand up like a traditional juice box but in a much more creative way. The colours are vibrant and graphics are simple to appeal towards the desired target market (youngins).

Me thinks, good design is functional design.

Not a 100% sold on the grungy type face for the brand name however (maybe 99%). Is grunge making a come back?? Hope not.

Link to Yong’s work

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